A mere decade ago, magazine and newspaper ads, word of mouth, and the yellow pages were the chief communicative media any dental practice needed. Today, the web is netting an ever increasing percentage of personal and business communication. Magazine and newspaper ads have been replaced by web pop-ups and commercial business links, and word of mouth has given way to web interactions on social networking sites and related phenomena such as Twitter. The practice of locating businesses by flipping through the phone book has all but died since search engine trolling can gather ten times the results in a mere fraction of a minute. The conclusion? Whether you are a technophile or a technophobe, the internet is a massive contender in today’s marketplace, and an online presence has got to be a mandatory part of your dental marketing strategy.
Creating a Web Presence
Today’s commercial communications are taking place online, so online is where you need to be. Clients are now almost exclusively using search engines and professional websites to find and make decisions about the service providers and businesses that they use, to the extent that if your office does not have a dental practice website, prospective clients will think you aren’t a legitimate or reputable care provider. Fortunately, the internet boom has created a rather unique advertising media situation. With a relatively small investment of time and money, and little or no skill, you can create a commercial website that presents your practice to clients and maintains a consistent, professional web presence.
Besides the usual who, what, where, and how information about your practice, credentials and services, the top dental websites on the net include a more friendly style of information dispersal and advertising—it’s called a blog. The designers at web marketing companies like Dentistry Websites know that the informal tone and twenty-four hour availability of blog postings allow a wide range of readers to access your website, from people actively searching for a new dentist, to those who are just thinking about having a cosmetic dentistry procedure and want to know more about it. Maintaining an informative and friendly blog will bring readers in, and every one of them is a potential client for your dental practice.
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