Top Dentist Internet Marketing Tips

If you want to be a successful dentist, Internet marketing is a must. Once upon a time, dentistry and marketing didn’t have a whole lot to do with each other. You hung out your shingle, put an ad in the local Yellow Pages, and if you were a good dentist, word of mouth took care of the rest. In just a few short years, that’s all been turned on its ear. The Yellow Pages are online and a listing in your local phone directory isn’t enough to bring in new patients. If you’re going to bring in new patients – and serve your existing ones to the best of your ability – you need a well-designed dental website. If you don’t have a dental website or if your existing website isn’t delivering the results you need, try these Internet marketing tips to get your website and your dental practice noticed. Let a Pro Handle the Work You know the old saying: as a web designer, you’re a fantastic dentist. You wouldn’t want a website designer working on your teeth, right? Shop around for a web design form that’s got expertise in designing websites for dentists to create your dental website. Understand What Goes Into a Dental Website That doesn’t mean you should sit back and accept whatever you get. Learn enough about dentist Internet marketing so you can give your designer direction. Look at websites put up by your competition to get a feel for the various dental website options so you can show the web designer examples of what you want and don’t want. Use Niche SEO Marketing Search engine optimization is vital to getting your website discovered when people are searching for a dentist. Avoid using overly general keywords – optimizing your dental website for the keyword “dentist” is a losing proposition. Dig down and go niche – are you a “family dentist” or a “pediatric dentist” or a “TMJ dentist” or a “cosmetic dentist”? Those keywords help your potential patients find you. Use Local SEO Marketing Dentist Internet marketing also counts on going hyperlocal. If you have a dental practice in Houston, it doesn’t help you much if someone in Schenectady finds your website. Use local keywords: “Houston TMJ dentist” is better than either keyword on its own. The more local you get, the better the chances of your dental website

coming up when someone searches for, for example, “Hunters Point dentist.”