Your dental office’ website design is an important part of your dental marketing services. Today, most people look online first when they need a dentist. If you don’t have a website for your dental practice, you’ll miss out on the lion’s share of new patients.
But an online presence is not enough to ensure that you’ll bring in the new patients. It’s important to tailor your dental office website to the patients that you want to attract, and to use the principles of dental SEO to make sure that your dental office website pops up when someone searches for a dentist in your specialty and geographical area. While there are many factors that will influence your dental marketing services and dental office website design, there are also a number of factors that all dental office websites should include.
Home
Your home page or Welcome page should include a brief introduction about your practice. Tailor it to feature your most popular services, any special technology you commonly use or your office philosophy. It’s the most visited page on your website and should entice visitors to explore your services further.
About
The About page is vital. It’s the second most visited page on dental office websites, and any dental marketing services company will tell you it gives you the opportunity to highlight the most positive features of your practice. Use it to let your prospective patients get to know a little about you personally. Don’t go into your whole professional history. Instead, focus on the “who” of you rather than the what – include a photo, either professional or family, and a short bio that makes you appear educated, capable and friendly.
Your About page can also link to more pages about your organization – a team page with photos of your dental staff, a community page that features your connections within the community as a volunteer and a mission statement for your dental practice.
Services
Each of the services you offer should be listed on a separate page, linked from a drop-down menu. The separate pages are important for dental SEO, and will ensure that your website gets the attention you need to bring in new patients.
Smile Gallery
Post before and after photos of your patients – not stock photos taken from elsewhere – along with testimonials from current and former patients. It’s optional for most dentists, but if your practice focuses on cosmetic dentistry, consider it an essential.
Blog
Many dental office websites ignore blogs, but the best dental office marketing services understand that blogs are great for SEO value and for providing ongoing contact with your patients. If you don’t have the time to write blog, though, don’t write a few entries and let it sit there. Most dental office marketing services will provide copy writers to write blog posts for you to help with dental SEO.
Other Pages
Discuss your website needs with your staff to come up with other page ideas for your dental office website design. No one knows your practice better, and your dental office marketing services company will be happy to develop pages for your website based on input from your staff.
But an online presence is not enough to ensure that you’ll bring in the new patients. It’s important to tailor your dental office website to the patients that you want to attract, and to use the principles of dental SEO to make sure that your dental office website pops up when someone searches for a dentist in your specialty and geographical area. While there are many factors that will influence your dental marketing services and dental office website design, there are also a number of factors that all dental office websites should include.
Home
Your home page or Welcome page should include a brief introduction about your practice. Tailor it to feature your most popular services, any special technology you commonly use or your office philosophy. It’s the most visited page on your website and should entice visitors to explore your services further.
About
The About page is vital. It’s the second most visited page on dental office websites, and any dental marketing services company will tell you it gives you the opportunity to highlight the most positive features of your practice. Use it to let your prospective patients get to know a little about you personally. Don’t go into your whole professional history. Instead, focus on the “who” of you rather than the what – include a photo, either professional or family, and a short bio that makes you appear educated, capable and friendly.
Your About page can also link to more pages about your organization – a team page with photos of your dental staff, a community page that features your connections within the community as a volunteer and a mission statement for your dental practice.
Services
Each of the services you offer should be listed on a separate page, linked from a drop-down menu. The separate pages are important for dental SEO, and will ensure that your website gets the attention you need to bring in new patients.
Smile Gallery
Post before and after photos of your patients – not stock photos taken from elsewhere – along with testimonials from current and former patients. It’s optional for most dentists, but if your practice focuses on cosmetic dentistry, consider it an essential.
Blog
Many dental office websites ignore blogs, but the best dental office marketing services understand that blogs are great for SEO value and for providing ongoing contact with your patients. If you don’t have the time to write blog, though, don’t write a few entries and let it sit there. Most dental office marketing services will provide copy writers to write blog posts for you to help with dental SEO.
Other Pages
Discuss your website needs with your staff to come up with other page ideas for your dental office website design. No one knows your practice better, and your dental office marketing services company will be happy to develop pages for your website based on input from your staff.
The content for website design is very important.Great work you done here..I want to learn more about the dental seo.I got a little bit from your blog..Thanks for sharing..
ReplyDeleteDental Seo