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How to Rank with the Top Dental Websites

Websites for dental practices are rapidly becoming the most important marketing tools for any dental professional. Today’s adult is far more likely to turn to the web when searching for a local dentist than he is to open a local telephone book or call a dental referral service. That means that if you don’t have a website, you’re missing out on a lot of potential business.

A Dental Website Isn’t Enough Anymore

A few years ago, you could slap up a basic Web page with your contact information and location and score lots of hits and quite a few new patients. It’s not that easy anymore. Dentists have learned their marketing lesson well. If they want to find new patients, they need to be online. These days, your dental website needs to hit the right notes and have the right information in order to rank among the top dental websites for your area.

Creating Websites for Dental Practices

Creating a professional dental website isn’t a job for your cousin’s nephew – unless, of course, your cousin’s nephew designs websites for a living. Even then, he may not be the right person for the job. The fact is that dental websites don’t have a lot in common with typical ecommerce websites or webstores or personal websites. There are specific elements that every dental website should include and a certain tone that websites for dental practices should take.

That’s why you should always work with a professional web designer who has experience designing websites for dental practices. Experienced pros understand the ethics and realities of marketing a dental practice, as well as understanding what prospective patients look for when they search for a dentist online. When you consult a professional web design company for your dental website design, you’ll get the benefit of their experience and knowledge in both the area of web design and the area of marketing for dental practices.

Keep in mind, you don’t have to rank among the top dental websites in the world, just the top dental websites in your area and specialty. Look for a company that specializes in local SEO with proven expertise in getting local companies and professional to the top of the regional search engine listings.

Three Pages that Belong on Websites for Dentists

The Internet has both simplified and made dental marketing more complex. Dental websites have become de rigueur for any dentist. Because people are more likely to search online for a new dentist than they are to check the phone book or city directory, dental websites have rapidly become the most important dental marketing tool for bringing in new patients. If you’re not happy with the way your dental practice website is performing – or if you don’t have one yet – it makes sense to consult a web design company that specializes in designing websites for dentists to get an idea of the possibilities for your own site.

There are a few pages that you expect to find on any website – a home page, an about page and a contact page, at the very least. But websites for dentists should also have a few important features that you wouldn’t expect elsewhere. These five pages can make a big difference in the number of new patients and referrals that websites for dentists can bring in.

Procedures

Your dental website should have a page devoted to naming and describing the procedures your practice performs. In fact, websites for dentists should have a separate page for each procedure so that patients can get an overview of the procedure. In addition, having a separate page for each procedure is good for your dental marketing because that page can be optimized for SEO purposes, making it more likely that your website will come up if someone searches for, for example, dental implants in your city.

Before and After Photos

People love pictures. Before and after pages are among the most popular and most visited pages on websites for dentists. Don’t however, buy photos for this. There will always be plenty of patients who are happy to allow you to post their pictures.

Insurance and Payment

Many people will want to know whether you accept their dental insurance and what other payment options your office accepts. Put it on your website where it’s easy to find.

One of the best ways to make sure that your website works for your dental practice is to engage a company that specializes in creating websites for dentists. Don’t leave your dental marketing in the hands of designers who don’t understand your needs. Choose the right web design pros to see the best results.