Three Pages that Belong on Websites for Dentists

The Internet has both simplified and made dental marketing more complex. Dental websites have become de rigueur for any dentist. Because people are more likely to search online for a new dentist than they are to check the phone book or city directory, dental websites have rapidly become the most important dental marketing tool for bringing in new patients. If you’re not happy with the way your dental practice website is performing – or if you don’t have one yet – it makes sense to consult a web design company that specializes in designing websites for dentists to get an idea of the possibilities for your own site.

There are a few pages that you expect to find on any website – a home page, an about page and a contact page, at the very least. But websites for dentists should also have a few important features that you wouldn’t expect elsewhere. These five pages can make a big difference in the number of new patients and referrals that websites for dentists can bring in.

Procedures

Your dental website should have a page devoted to naming and describing the procedures your practice performs. In fact, websites for dentists should have a separate page for each procedure so that patients can get an overview of the procedure. In addition, having a separate page for each procedure is good for your dental marketing because that page can be optimized for SEO purposes, making it more likely that your website will come up if someone searches for, for example, dental implants in your city.

Before and After Photos

People love pictures. Before and after pages are among the most popular and most visited pages on websites for dentists. Don’t however, buy photos for this. There will always be plenty of patients who are happy to allow you to post their pictures.

Insurance and Payment

Many people will want to know whether you accept their dental insurance and what other payment options your office accepts. Put it on your website where it’s easy to find.

One of the best ways to make sure that your website works for your dental practice is to engage a company that specializes in creating websites for dentists. Don’t leave your dental marketing in the hands of designers who don’t understand your needs. Choose the right web design pros to see the best results.